Just like people brands all have a unique personalities and ways of visually expressing them. In this phase we are going to discover what your business’ unique identity, vision, and target audience is. We’ll also talk about what others are doing in your industry and how to make you stand out from that crowd.
At this point we’ve figured out a journey we would like to go on. This phase is all about aligning our goals and charting a course that will get us from point A to point B. We’ll set milestones to check in and make sure we’re on track througout the adventure. At the end I will come up with two or three moodboards of directions that I see as possibilities to get us to our destination.
Alright this is the fun part ( for me ) where I get to use all the information and input from you to start making your vision come to life. It usually starts with making a cup of tea and then comes making word lists, resarching a bunch, and then sketches. Keeping things loose and letting ideas flow fast I begin to get a sense of what is working and what is not. After all that comes a lot of refining getting ready for the next step.
At this point we’ve figured out a journey we would like to go on. This phase is all about aligning our goals and charting a course that will get us from point A to point B. We’ll set milestones to check in and make sure we’re on track througout the adventure. At the end I will come up with two or three moodboards of directions that I see as possibilities to get us to our destination.
Wow I can’t believe it all happened so fast. We’re almost at the finish line. The revisions are all done and it’s final presentation time. After that all that’s left is you signing off on the project, and sending payment for the final invoice. I will then make a brand guideline document and package up all the assets you will need. Now you’re prepared to go off on your own journey!
