For this concept Visual Identity I took what could be the worst name for a food service business and made a whole identity for it. Jokes aside my goal was for this to feel like you parked your station wagon at a California cafe in the 70s. Grabbing some coffee and eggs before you hit the road and surf for the rest of the day. The sunrise colors, groovy type, and flower icons should hit that nostalgic feeling you’re looking for. Can you dig it?